The LinkedIn Playbook for Modern CEOs
Backed by data from 8,000+ posts, 529,000 total engagements, and almost 40 million views, this isn’t just a report–it’s how top leaders are shaping the narrative on LinkedIn.
From performance benchmarks to content best practices used by influential executives across industries, learn what’s working now.
A Modern Strategy for the Digital Era
This isn’t just a trend report or surface-level “insights.” Our LinkedIn tips for CEOs playbook is built on hard data, real-world performance, and practical guidance. It’s how today’s most effective executives are turning visibility into credibility.
Here’s what you’ll get:
- Extensive research scale: Built from nearly 10,000 posts and millions of views, this is the largest analysis we’ve ever done–and we’re the go-to pros here, having conducted more research on LinkedIn than anyone else in the space.
- Proven strategies that deliver results: From formats that engage to the ideal posting frequency, learn exactly how top leaders are earning attention, and fast.
- Less guesswork, more impact: Our experts have supplied real-world examples and distilled the data into clear takeaways you can implement right away.
Download the playbook and put proven strategy into action.
Be the Voice Your Industry Follows
Our 2025 LinkedIn tips are designed for CEOs and senior leaders who want more than a passive presence. If you’re looking to build trust, use LinkedIn to influence rather than broadcast, and stand out with authentic content, our comprehensive report is for you.
View our report to start using LinkedIn as a platform for real connection, influence, and impact.
What You’ll Take Away
Across nearly every single page of our CEO LinkedIn guide, you’ll find insights that answer key questions today’s leaders are asking:
How often should I post to maximize engagement?
See what the data says–and just how much certain posting schedules can pay off.
What types of content work best right now?
Learn which formats are fading, and why original, long-form, educational content is winning.
What role does authenticity play?
Discover why today’s top-performing posts feel less polished and more real.
How do I build credibility at scale?
Get proven frameworks for earning trust, not just empty views.
How do leaders talk about their company without sounding self-promotional?
We’ll show you how–and exactly why our strategy works.
What’s next for LinkedIn?
Explore our forward-looking take on how the platform is turning into a true leadership space.
Why Executive Presence?
We’re not a generic content agency–we’re a specialized team that works exclusively with senior leadership and CEOs to build trust, elevate their voice, and grow their influence on LinkedIn.
Our focus on high-level leaders ensures every insight, framework and strategy is built for your world, not general advice repackaged for everyone. What’s more, those strategies are grounded in real results. We’ve analyzed millions of views, thousands of posts, and hundreds of profiles, all to understand exactly what does (and does not) work.
Here at Executive Presence, we don’t just help you post on a social media platform. We help you lead with intention so that every impression and interaction earns trust and positions you as the industry expert you are.
From Passive Presence to Public Leadership
Download The LinkedIn Playbook for Modern CEOs to see the strategies that turn visibility into influence.
Go from Leader to Thought Leader
Whether you want to attract new talent, raise capital, launch a product, or establish yourself as a thought leader, we give you the tools you need to make it happen. Let's turn your expertise into influence. Schedule a strategy call today!
