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Beyond Generic AI: 5 ways businesses use their knowledge to serve customers better

October 27, 2026 · MarketingSherpa · Quick Case Study by Daniel Burstein

MarketingSherpa documented an Executive Presence client whose LinkedIn posts averaged 17,948 impressions in September against 5,537 for the three before, after the team replaced generic AI output with material drawn from interviews. “It has no idea what the executive has lived through unless someone asks,” Justin Nassiri told the publication.

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