Featured Case Study · Named Client

A Fortune 500 advisor and Dartmouth professor made LinkedIn his primary platform for ideas, 1.6M views in a year.
The challenge
Paul Argenti has built a career on thought leadership, teaching corporate communication at Dartmouth’s Tuck School, advising Fortune 500 companies, writing books, and speaking globally. But as Twitter became X, the platform he’d relied on to share ideas stopped feeling worth the investment, and a blog or university page couldn’t give him the reach he needed. Initially skeptical, he tried EP to evaluate LinkedIn for his corporate clients, and found it solved his own problem.
What we did
Hesitant at first to let anyone touch his thought leadership, Paul came to value the partnership: his engagement manager as a sounding board surfacing timely topics, his writer synthesizing his ideas for LinkedIn while keeping his voice intact. Data sharpened the strategy. His audience responded to provocative takes on communication wins and mistakes, so his EM actively monitored the news cycle for openings.
The results
A post on Trader Joe’s response to cancel culture drew over 500,000 views; a piece on the late Marriott CEO Arne Sorenson’s pandemic leadership hit 200,000+ views, 2,676 likes, and 119 comments. Across 2024 his content attracted over 1.6 million views and 1,500+ comments, his following grew 200%, and his average profile views rose 80%, turning LinkedIn into a living resource that showcases his expertise to prospective consulting and speaking clients.
There is no other place like LinkedIn. It’s a mass-marketed channel for ideas. If everyone understood the power of this medium, everyone would want to be active here.