Executive Presence has released The Executive LinkedIn Report: 2026, an analysis of 33 million impressions from CEOs and senior executives on LinkedIn. The report benchmarks how executive audiences actually grow, which content formats earn reach, and which widely repeated tactics measurably cost it.
Selected findings
- Executive reach is up 14% year over year. The same effort now reaches more people than it did twelve months ago.
- Original posts reach five times more people than reshares (5,959 vs. 1,192 impressions).
- Image posts out-reach text by 31%, while video leads engagement at a 3.0% rate.
- A small group drives the results: 7 executives, 13% of the group, generated 47% of all impressions by posting 15 or more times a month.
- Hashtags cost 32% of reach with no measurable engagement benefit.
- Ending a post with a question does not drive comments, and carries a 4% reach penalty.
For members of the press
The full 41-page report is available to download without registration.
Download the full report (PDF, 9 MB)
About Executive Presence
Executive Presence is a strategic communications firm composed of former consultants, writers, and media strategists who specialize in turning leaders into thought leaders. Utilizing LinkedIn as its primary medium, Executive Presence partners with leaders to turn their core insights into authentic industry influence. Executive Presence was named to the 2026 Inc. 5000 list of America’s fastest-growing private companies.
Media Contact
Maya Brook, ShuBu Creative
maya@shubucreative.com
720-237-9535