Featured Case Study · Named Client
He had never really posted on LinkedIn. Within a week an investor found him. A month later they invested $2M.
The challenge
Ryan Hogan had already built Hunt A Killer into one of the fastest-growing consumer companies in America, sixth on the Inc. 500 and first in its category. He had run the hard version of the job: raising on unfriendly terms, scaling a subscription business, making payroll. None of that was anywhere a stranger could find it. He had never really posted on LinkedIn. His track record existed entirely in the heads of people who already knew him, which is the most expensive place for a CEO’s credibility to live.
What we did
We started where his actual authority was, which was not the product. It was the operating decisions behind it. The monthly interview pulled out what he had learned building a subscription company through a market that punished them, and we published it in the register he actually speaks in: direct, unsentimental, a Navy reservist’s tolerance for saying the unglamorous part out loud. No thought leadership voice. No hedging. The posts read like a man who had done the thing describing what it cost.
The results
In his first 30 days his content went from 35,167 views to more than a million, a 2,793% increase. Profile visits rose 915%, which is the number that matters here, because profile visits are people deciding to find out who he is. One of them was an investor. They saw his posts in his first week, reached out, and invested $2M a month later.
Within my first week with Executive Presence, an investor saw my posts and reached out to me. They invested $2M one month later.