Technology companies fund engineering, design and go-to-market without blinking, then lose evaluations to a competitor with a worse product and a better-known founder. Visibility is treated as marketing’s problem. It is a distribution problem, and the CEO is the distribution.
You cannot run demand generation for a problem the market has not named yet. Someone has to explain it, repeatedly, in public.
By the time a term sheet is discussed, your public thinking has already been assessed. Most founders have no idea what that assessment found.
The best-performing executive programmes we run publish less than their competitors and choose the mix more carefully.
An enterprise software CEO posted less, showed up more like himself, and compounded credibility into a $6B IPO.
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